In the world of marketing, it is normal to see everybody on a team working hard hoping that a project will work out and bring in the money. Unfortunately, it is not the way it works and nobody really knows the exact result of any marketing campaign. To resolve this, accountants typically use the “spray-and-pray” approach, hoping that they will get the numbers as close to the actual count as possible. Well, that was the old way.
In this digital time and age, where every bit of information can be deduced from anything, web marketers have been relying more on the data that are available to them. Data modeling techniques are also a great approach that gives out possible outcomes or scenario, based on other relevant information.
The current marketing strategies being implemented today are more data driven compared to similar techniques that was used before. This modern method allows for flexibility, which gives a little room to wiggle, thus resulting in the business achieving its goal which was set earlier and before the budget runs out.
For newcomers in digital marketing, here are some tips that can be used as a guide in successfully creating one or reviewing a budget as an accountant marketing for another business.
Little Baby Steps
There are many modern marketing tools available at this time and age. Marketing costs have significantly gone down today compared to the time before all these technology-based methods were implemented. One can even start without spending a dime, which is very appealing, especiallyfor an accountant marketing personnel.
The social media has played a significant role in social marketing, which includes Facebook, Twitter and LinkedIn and the UK Business Forums. The contents are mostly posted by the users. It also has a potential of reaching a wide geographical area at the shortest amount of time aside from being cost efficient.
The necessary data can also be extracted from social media marketing. With this, the numbers are quickly available for direct lead generation and customer retention. The time that a potential customer spends on the company’s website or social page can also be measured and used as a factor in a business campaign. Additional methods like third-party applications can also assist in product launching events. Examples of these apps are Google Alerts, Twitter Search and Radian6, which is a buzz monitoring tool.
Maximize by using SEO and PPC
Search engine optimization (SEO) and pay per click (PPC) are the top marketing technique of the Internet age. Everybody searches for something and if a business can immediately be seen by a potential customer, its better than not being seen at all.
SEO and PPC can make this possible.
Some businesses prefer one over the other, but several businesses employ both to maximize the results and cover all the bases.
One setback in a PPC setup is the pricing, it is an auction-based system and if one has an accountancy firm, chances are that person will find a large result for the “accountant” word alone, thus making it an expensive word and the price will be higher for a more specific phrase like “accountancy advice Manchester.”
SEO, on the other hand, is beneficial to a small accountancy firm since it is relatively cheaper, offers a longer term of use, and can be refined to target a larger or specific audience.
For a marketing campaign such as search engine marketing, ask your marketing agency for a performance-based setup.